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Company Name : Siemens
Job Title : Email Marketing Specialist
Location : India
Job Id : 339857
Job Description :
The world never stands still. And new challenges arise every day. We see this as an opportunity to rise to them. For example, by asking: how can people’s lives be improved? Help us look for the right answers that help society move toward a more intelligent future.
Here at Digital Industries, one of the main pillars of Siemens, we are the market leader in industrial automation, supplying technology used in everything from car production to bottling plants, across the world. This is an inspiring and dynamic role with focus on Digital Marketing within the Siemens Digital Industries Communications & Strategic Marketing Team.
Responsibilities :
- Continuously expand our email marketing strategy for new customer acquisition and existing customer retention
- Develop segmentation and communication strategies for individual customer targeting
- Implement new campaigns and/or changes based on business needs
- Setup automated and triggered email campaigns
- Develop lead generation strategies via email marketing
- Implement A/B testing and identify potential for improvement
- Create analyses and reports
- Track KPIs and success metrics, and measure impact of optimization and new initiatives
- Act in close collaboration with the businesses, marketing, and communication team
Roles :
- You hold a degree in marketing, computer science, communication, or a comparable discipline
- To bridge the gap between communications, marketing, and sales in a complex software driven ecosystem you need an affinity to IT and data in general
- You have several years of professional experience in Marketing and Communication within the B2B area
- You have proven experience in marketing automation platform
- In addition, you bring proven track record in delivering complex digital marketing projects with an agile setup on a global scale
- You have good knowledge of a state-of-the-art marcom concepts, practices, metrics, and procedures
- Superior Communication Skills: You are fluent in English and are able to explain complex topic in an engageable way. Other languages are a plus
- Be a reliable partner: You are a team player who delivers results on time and in high quality
What we offer :
- 2 to 3 days of mobile working per week as a global standard
- Development opportunities for both personal and professional growth
- An environment where everyone can bring their whole self to work and feel a sense of belonging
- 30 leave days and a variety of flexible working models that allow time off for yourself and your family
- Appealing Siemens pension benefits
About Us :
We’re Siemens. A collection of over 379,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit and business need.